iMONITRAF! Webinar: Clean Technologies and Modal Shift

The event will focus on the challenge of bringing together two central pillars for a sustainable transport system for the transalpine corridors: modal shift from road to rail and advancing clean technologies in road freight. While both approaches are evolving rapidly at EU, corridor, and national levels, there is a growing need to ensure their strategic alignment—to avoid unintended trade-offs and unlock synergies. Join us for expert insights from policy and research, as well as an interactive discussion on coordination needs and pathways towards an integrated policy mix!

Please register under the following link: 
https://www.termino.gv.at/meet/b/0041381c6ed3f0eb2494a9d0a832fb18-589587
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The webinar takes place on June 22, 2026 at 13:00 - 14:30 

The link to the webinar will be provided after registration. Please find further information below and in the Agenda.

The activities of iMONITRAF! build on the Combined Scenario, politically endorsed in 2020, which highlights that modal shift and decarbonisation strategies must be developed hand-in-hand to achieve a sustainable transport system for the transalpine corridors. The Avoid–Shift–Improve logic, as anchored in the EU Green Deal, the Simplon Alliance Action Plan, and the recent recommendations of EUSALP AG4, emphasise that modal shift remains the most effective lever to reduce environmental and social impacts of freight transport. 

At the same time, the remaining road traffic must become as clean as possible, and a series of EU, corridor, national and regional initiatives now aim to accelerate the roll-out of zero-emission heavy-duty vehicles. While both approaches are crucial, the interfaces between modal shift instruments and clean technology measures have often been overlooked. In practice, strong support for clean-technology uptake can unintentionally weaken modal shift—and vice versa—unless both pillars are strategically aligned. With this webinar, iMONITRAF! wants to explore these interfaces and discuss what is needed for a balanced approach that strengthens, rather than cannibalises, the two strategic pillars. 

The webinar will address the following guiding questions: 

• Which major initiatives at European, corridor and national levels shape the clean transport agenda, and how do they interact with existing modal shift measures? 
• Where do additional coordination needs arise to ensure that new clean-technology frameworks become fully effective without undermining modal shift objectives? 
• How can the current instrument mix for modal shift be further aligned with clean-technology incentives—avoiding counterproductive effects while strengthening both strategies? 

We invite you to join us for a discussion on how to shape a coherent and integrated policy approach for the Alpine regions—reflecting the complexities of Avoid–Shift–Improve and the need for coordinated action in times of rapid technological change.